September 9th, 2011
FOR IMMEDIATE RELEASE
September 9, 2011
Media Contact:
Tyra Fennell, San Francisco Arts Commission
Tel: 415-252-2597 Email: tyra.fennell@sfgov.org
Anaka Kobzev, McCann Worldgroup
Tel: 323-900-7137 Cell: 917-362-5845
Email: anaka.kobzev@interpublic.com
San Francisco Arts Commission Launches Virtual Graffiti App
The Pilot App to Provide Legal Vehicle for Creative Expression
**images for web publishing available at: http://www.flickr.com/photos/sfac/sets/72157627509143475/**
San Francisco – September 9, 2011 – The San Francisco Arts Commission announced today that it is launching Graff City, a virtual graffiti mobile app for iPhone and iPod Touch that gives urban artists a new outlet for creative expression. Developed pro bono by McCann Worldgroup, Graff City allows users to virtually “write” on any surface or building with their iPhones, pushing graffiti from the walls of the real world to the walls of the virtual world. Users can share their artworks via Facebook or camera roll, providing a much bigger potential audience than an actual physical location. Once uploaded, the augmented reality mode uses GPS to give the user a real-time street view of other people’s virtual tags, which can be rated and shared. Graff City is available now through the Apple app store, and will be officially launched at an event later this fall. (more...)